After the collapse of the Soviet Union there was demand for innovative solutions to support entrepreneurs in Russia and other states. Working closely with a partner incubator in St. Petersburg and the Russian Venture Capital Association we designed a program to establish an annual Russian Venture Fair. The concept required a deep understanding of the ecosystem, an appetite for investment, and the ability of the partnership to create a network of sponsors and supporters to be sustainable. Business development skills, training and personal coaching were integral parts of the weeklong package offered to each of the 60-75 entrepreneurs who participated. The very first Venture Fair was held in the parking garage of a new business incubator in Moscow.